Welcome to Episode 70 of Make it Happen Monday!
Do you sometimes feel, in your business, you do a little bit of this and a little bit of that?
Do you lack direction, or get pulled into doing menial chores, and then realize you’ve spent a whole day focusing on the wrong thing (i.e. tasks that don’t make you money)?
Even experienced entrepreneurs can lose focus at times.
In this week’s Make It Happen Monday, I’m sharing with you how I gain true clarity and direction in my business, and how you can have that too!
Watch Episode 70 Here
Read Episode 70 Here
The other morning I walked into a bakery to buy some fresh rolls. (I shouldn’t have been anywhere near a bakery on my current diet plan, but we were on holiday!)
The lady serving at the bakery was out the back baking a load of fresh bread ready for the day ahead.
It became quickly apparent that I was an irritation to her. I was clearly getting in the way of her baking her bread.
But why was she baking break in the first place? To sell it right?!
Therefore I should have been welcomed with open arms! The red carpet rolled out, a glass of champers in hand and a red velvet seat to sit on while she presented me with a tray of hot rolls.
Ok a bit over the top maybe but you get my point.
Make The Main Thing The Main Thing
To be successful in business, you need to focus on the main goal.
For this lady, of course baking bread is incredibly important, otherwise she has nothing to sell, but if she’s then irritated by the very thing she’s baking bread for she’s not going to be baking much bread for very long!
In business, it’s imperative to remember the main reason why you are doing what you are doing and focusing on that reason at all times.
It’s easy to lose ourselves in the daily grind and forget the bigger picture.
Why am I doing this? Why am I writing this blog? Why am I creating this product? Why am I making this podcast? Why am I doing this webinar?
What is the end result you’re looking for? Are you focusing on that end result every day?
A great example is my ecommerce website I’m growing at the moment.
I could be focused on web design, video marketing, images of my products etc. And I am!
But my big focus, my main thing, is my conversion rate. I must get my conversion rate up.
Once I get my conversion rate up, I can spend more on advertising, bring in more traffic and make more sales.
I still focus on the other aspects as they are important, just like baking bread is important to the lady at the bakery, but I choose to focus mainly on my conversion rate. Everything I do in my Ecommerce business, I ask myself why I’m doing it, and does it help my conversion rate.
So what’s your main thing?
What do you need to focus on to really drive your business forward?
Be clear about what it is you want to achieve and you won’t feel so mired in all the detail on a day to day basis.
What Else Can I Do?
See the comments below? Tell me, in one sentence, what is your main thing? What will you really focus on?
Also please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.
Thanks for watching.