Welcome to Episode 69 of Make it Happen Monday!
So you’ve built an opt-in funnel – well done! However, no matter how great it is, you won’t get very far if no one knows about it!
You can give away the best free gift in the world, and you can have the best content on your landing page to convince people to sign up to your email list, but if you don’t get out there and tell everyone about your landing page, how will they know it exists?
Even some experienced marketers can miss out on opportunities to promote their offers.
In this week’s Make It Happen Monday, I’m sharing with you the 3 key places to share and publish your landing page so you get thousands of eyeballs on your business!
Watch Episode 69 Here
Read Episode 69 Here
Over the last few weeks we’ve been focusing on building an opt-in funnel to enable you to build an email list e.g. building a landing page, building a thank you page, adding follow-up emails etc.
Today, we’re going to focus on how you get your landing page (the first thing anyone will see of your opt-in funnel) out there into the world.
Build It And They Will Come!
That’s an old saying, but one I don’t really believe in, and certainly not in the online world. You have to build something, but then you need to let the world know it’s there!
Having an awesome opt-in funnel is all good and well, but if no one knows about, you’re not going to get very far.
How do you get it out there and show people where it is?
The 3 Key Places To Publish Your Landing Page
- On your blog / website
Make sure you have links leading people back to your listbuilding landing page. Some places I link back to on my blog are:
a) At the top of my homepage – Just under the main image, there is a ‘Find out how’ button. When this is clicked, it links directly to one of my listbuilding landing pages and is shown as a popup.
I used Leadpages, but most page building software have this ability to show a landing page as a pop up.
I created a step-by-step video tutorial on how to build a pop up landing page a while back – watch it here.
b) At the bottom of my blog pages – Right at the bottom of any page on my blog, you’ll see a ‘Subscribe here’ button. This offers people another opportunity to sign up to my email list.
c) Inside the blog side bar – When you go to any of my categories at the top of my homepage, you will see, on the right hand side, I have images that link to my landing pages when clicked.
d) At the end of blog posts – At the bottom of each of my blog posts, there is an image and link to my landing page.
e) Native advertising – This is when you link to your landing page by hyperlinking text and images within a blog post.
This is particularly powerful if you’re talking about a topic within a post, and then you link to your landing page as it is relevant to the topic.
- On your social media accounts
Whichever social media platforms you use, you need to make sure you are promoting your landing page url / link.
a) The main image cover photo on my Facebook page– The main image is one of my listbuilders. You’ll see that underneath there is a ‘Sign Up’ button where people are redirected to my landing page.
You can easily set this up on your Facebook page. If you’ve not assigned a button yet, it will say ‘Add a Button’. Just click on this and Facebook will guide you through adding your landing page link and what to call your button.
b) The left hand menu section on my Facebook page – If you look to the left underneath my profile picture, you’ll see my listbuilders there. When you click on one of them, my landing page for that listbuilder opens up in a tab within Facebook.
Most page building software have this functionality. Or you can do what I did and use a service called Woobox, which is a really easy way of adding a landing page directly onto a tab in Facebook.
c) In your profile on Instagram– Unfortunately, you can’t put links into images on Instagram, but you can put the link in your profile.
Then, when anyone finds your images, they can see the link to your landing page. I currently link to my blog homepage, but I can easily change this to link to one of my listbuilder landing pages.
d) In your profile on Twitter – As with Instagram, you can add your landing page url to your profile. It will then show up under your profile picture.
Again, as with Instagram, I currently link to my blog homepage, but I could change this to one of my landing pages in a few clicks.
- Telling everyone online about your landing page
Adding your landing page to Facebook tabs, Instagram profiles and Twitter profiles is great, but I don’t believe you get the most traction from this.
The best way to get traction, I find, is to simply grab the url of your landing page and tell everyone about it!
a) Through posts on your social media platforms – Tweet about your landing page, create a post about it on your Facebook page, or use Instagram to create images of your listbuilder.
On all of your content, images, videos, posts, everything you publish and distribute, you can add your landing page url and lead people back to your landing page.
For example, if you guest post for different publications, at the bottom of your post, add your url, so you’re leading people back to your landing page.
b) Through adverts on social media – This works especially well if you have set up your opt-in funnel to create instant sales, as you’ll start generating funds that you can plough into advertising.
You can advertise on places like Facebook and Twitter to let the world know about your landing page.
In later episodes, we will talk more about traffic strategies that will help send lots and lots of people to your landing page.
Your challenge this week, should you choose to accept it, is…..
Grab your landing page url and publish it in all of the above places:
1) Work out where you have missed the opportunity to link to your landing page.
Read through the above 3 tactics and work out what you have missed.
Everything you do, it should be about bringing people back to your landing page, pulling them through your funnel, and then building and nurturing those relationships as you go.
2) Plug those opportunity gaps.
Grab the link to your landing page and add it to every piece of your published content.
If you don’t have software that can ‘pop up’ your landing page, it doesn’t really matter. You can just hyperlink from text or images to your landing page.
It really doesn’t matter how you do it, so long as, wherever you are visible online, you are constantly linking back to your landing page, through your blog, social media, third party sites etc.
One of the biggest regrets that many marketers I’ve spoken to have is that they didn’t start building their lists earlier.
If you’re worried about not having much to offer someone in order to entice people to sign up in the first place, then please read How to Create Your List Building Lead Magnet.
Ask me any questions about what I’ve taught you – I can make further videos down the line if you come and ask me questions and tell me what you are struggling with.
What Else Can I Do?
See the comments below? Tell me what you are struggling with. I can make further videos down the line about whatever you need help with, so come and tell me!
Also please share with your friends if you think this Make It Happen Monday episode has been useful and of course have an amazing week, live life on purpose and Make It Happen.
Thanks for watching.