The very recent release of Optimize Press 2.0 has also brought a fresh new learning curve and a flurry of questions and queries about it’s effectiveness as a marketing page builder.
By marketing pages I’m referring of course to, landing pages, squeeze pages, thank you and confirm pages, sales pages, membership sites, webinar invites etc etc.
I have been a long standing user of OP1 and so I was very interested to see this new version and to have a play.
In it’s absence however I have messed around with various other platforms such as 10 Minute Pages, Authority Pro, WP Enlighten and more recently Lead Pages and I have to say I’m hugely impressed with what Leadpages can do and how simple and user friendly they are.
So with that being said, I thought it would be prudent to do a comparison of the two platforms to highlight strengths and weaknesses and then you can make up your own mind which platform you prefer!
I will say this though as an aside. If you’re a marketer rather than a web page builder my highest recommendation is to outsource! Spend your time marketing not building pages.
However if you’re hell bent on giving this a go, here’s my demonstrations and my thoughts….
Take a look at this video first which summarises both platforms for you.
1. Flexibility. You can create a multitude of pages in a multitude of layouts! Here’s some examples of templates my good buddy Jared designed;
2. No tech skills required whatsoever! I built an entire page with graphics, bullet points, headlines, colours a guarantee box, a buy now button, without one single piece of code! Genius!
3. Fairly easy to use / understand. The learning curve when you first use it is a bit steep (depending on your current level of page building know how), there’s lots of moving parts to understand, but once you have a basic understanding of how each part works, you can get a grasp of the rest of it fairly quickly.
4. Instant easy integration into auto responders which also connect with GoToWebinar
5. Plugin or a theme. You were a bit restricted with OP1, that it was just a theme, but now you can choose either, however, please see this note in cons also as there is a drawback.
6. I love this one! Once you have built pages you can then export them as templates. So you can just upload and re-use time and time again and just change the copy.
7. Can also use for a blog and for membership sites. It’s a huge platform with a serious amount of customisation giving you the ultimate in flexibility and design.
2. There are some teething issues. Just small annoyances as with any new software. Give it time. James is a great guy with an awesome team and I’m sure all the small challenges will be resolved in no time. Make sure you send support tix in though so the team are notified of what’s not working.
3. Once you have decided on the type of page and built it, if you want to change it, you have to go back through the page builder again, which is a bit clunky. Definitely room for improvement there.
4. No copy and paste as such. Once you’ve got the hang of it, sometimes you may just want to copy a section and change a bit of the copy, but right now you have to add rows, add elements, add rows, add elements. So whilst the benefit is no coding, the downside is it can take longer to create a page.
That’s it for now. The best thing is to give it a go yourself and at a ridiculously low price for a web page builder it’s definitely worth it!
Because OP1 wasn’t mobile friendly and OP2.0 was nowhere to be seen, I began playing with other platforms to be able to use and recommend to my community. The one that stood out from the rest BY FAR, was Lead Pages!
What I love about this platform on top of it’s incredibly user friendly interface and modern and trendy feel is the information and value supplied by it’s creator Clay Collins and his team.
They run a show called The Marketing Show and every week I get fantastic updates of various marketing strategies, lead generation, split testing, increasing conversions etc.
They’re continuously updating the software, adding more templates, more flexibility and more ways to attract and convert potential leads.
Top that off with the fact that similarly to James and the team at OP2.0, they’re just all round great people!
So here’s my pros and cons with LeadPages;
1. SUPER easy to use. I don’t think I have come across anything more user friendly online when it comes to building optin pages, lead pages etc. It’s all pre formatted so all you have to do is click on the buttons enter your copy, video code, pics etc and away you go. It took me 1 hour to build a complete sales page and about 5 minutes to create a webinar registration page. Superfast!
2. Because it’s pre formatted it takes the element of too much choice away. Clay and his team are testing conversions every day and are designing the best templates they think will work for your business, so you don’t spend hours agonising over how to design your pages.
3. Instant and easy integration with auto responders and gotowebinar making it easy to build a list.
4. Marketing tips and advice every week on the marketing show plus new templates, designs and features added all the time.
5. Analytics and split testing built in. Super handy way to tell how your pages are working at a glance.
6. You can publish instantly using a URL provided for you by Leadpages, you can publish on wordpress, you can publish on your facebook fan page instantly, or you can add to your own domain. Great publishing flexibility.
1. Because it’s all pre-formatted you do lose out on the flexibility of creating completely custom based pages based on your own designs. But they are beginning to open this up a bit now and inviting people with high converting pages to submit templates
2. Again just down to the customisation, it would be good if the WYSIWYG editor for the boxes could be a bit more customisable.
That’s about it. It does what it says on the tin, which is to give you lots of lead pages!
Give it a try for yourself!
I have also recorded a quick demo video showing me building pages with both platforms, you can see that here;
Well I have to say, I’ll be using both platforms. Optimise Press for when I need more customised complex sales page layouts, plus for my memberships sites. LeadPages for my optin pages, webinar reg pages, basic sales pages, video launch pages etc.
I think both businesses have done an excellent job in making our lives as marketers easier and for that I say a very special thank you to James Dyson and his team at OP 2.0 & Clay Collins and his team at Lead Pages!
You guys are SUPERSTARS!
I hope this post has helped, which platform will you be using? Will you be using both too? What are some of your favourite features.
All comments welcome below!
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