Mind, Money & Marketing Show – Episode #7 – Optimizing Your Hangouts with Ronnie Bincer

UnknownI always enjoy interviewing Ronnie. He’s so easy to chat to and generous with his information.

As a gentleman who has been involved in Video Optimization and SEO for years, hangouts were like a dream come true for Ronnie!

Watch the interview to find out more and how they can help you with your business…

Get More of Ronnie Bincer

Find Ronnie on Google
The Hangout Helper
Hangout Mastery
Sarah Hill on Google
Rich Dad Poor Dad

Favourite Quote

I’ve found my time with Google Plus to be more rewarding and more interactive with Googlers than I ever have before in any other social environment, period.

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Raw Transcript of the Interview

Jo: We’re on air and we’re live.

Ronnie: Most excellent.

Jo: Ladies and gentleman, hello there [no audio 00:07]. Hello, Jo Barnes
here and welcome to this week’s episode of Mind, Money and Marketing, where we talk about the clues in the title. Anything to do with mind, money and marketing and I am honored and very happy to be joined today by somebody who is going to be correcting me as we go along because he is none other than the guru when it comes to exactly what I’m doing right now, which is a Google hangout. I would like to introduce you to the very lovely, Ronnie Bincer, the hangout helper. Hello Ronnie.

Ronnie: Hello, Jo. Thanks for introducing me that way although my correction is only when it’s wanted. I don’t try to come in and take over. I promise.

Jo: Literally, two seconds ago, just before we went live, I’m saying how do I do that? How does that work and how do we end that?

Ronnie: In that case, I jump in there when it’s urgent.

Jo: Absolutely. You’re phenomenal. Ronnie before I get into the meat and potatoes of how to use hangout and the best way to use hangouts, and I particularly want to talk about optimizing videos today. That’s going to be one of our main subjects. I’d like to know a little bit more about you. I’d like the audience to know a little bit more about you.

I know that your history, prior to Google Plus and hangouts, you had a big, long history in teaching people different things. I think you use Adobe products and Photoshop sometimes, but you also had a big history of SEO, didn’t you and video marketing, as a whole?

Really, moving into hangout helping was a nice natural move for you because, essentially, that’s what hangouts are, video optimizations. If you could just tell us a little bit about your history and what’s led you to becoming the hangout helper today.

Ronnie: You bet and I’m quite impressed you remember those things about me. I’m flattered. Here is the deal. One part of my life is, I did a lot of traveling all over the world, but primarily in the U.S., training people how to use software and it was focused in the print world and so I did a lot of Adobe training and eventually, I focused on what’s called Photoshop. That was my primary program. I did that for 12 years.

What I did was I developed a way or a skill to stand in front of a group, this was before webinars. I’m a little old. These were called seminars. You would go and stand up in front of a group of people, anywhere from 50 to 400 and tell them how to use a program and guide them through the process. In doing that, I learned the skill set where I had to cover the entire rooms’ skill set. People that were brand new, as well as, people that had been using the program for years.

I had to try to keep the old timers entertained sufficiently and the newbies, I couldn’t go over their head, so I had to do a mix of everything. I refined the skill of trying to turn technology into something that people can digest and understanding. I did it for 12 years. It was a skill I learned and developed.

Fast forward a few more years, I got involved with video, search engine optimization, which was a transition from regular search engine optimization, but we’re just sort of jumping around here. I got into video search engine optimization and then, out comes Google Plus and to me, it’s a natural transition. If you’re doing anything in SEO, search engine optimization, then Google is where you look.

That’s where you pay attention.

I got right onto Google Plus when it first came out and paid a lot of attention and then, the hangout tool came out and it was an obvious no-brainer for me. Video and SEO can be combined quite well inside your hangout or your hangout on air, when it’s made a video. Here I am.

Jo: As somebody who did all of that over those years, you must find all of the changes quite interesting now. Even myself, from a few years ago, the thought of maybe, being able to build a webpage or being able to record and upload a video was way out there. It was such a massive learning curve that it was almost impossible. Nowadays, the tools that are being given to us online, everything seems to be moving towards simplifying it to make it so easy for the normal user, if you like.

Ronnie: I love that you did an air quote. I love those. Yes, I do believe it’s getting easier and at the same time, it’s speed of change is increasing rapidly. To me, that’s one of the challenges. It is getting easier, but it keeps changing. You come in after two weeks and all of a sudden, everything’s different. That will happen.

Yes, it’s easier, but the speed at which it’s changing has increased dramatically and I think that brings another level of concern for some people. Others that are learning how to roll with the punches, learning how to learn quickly are embracing it and getting a great amount of value out of it I think.

Jo: Just talking about hangouts, specifically, I am hearing all over the place and I have to say, I’ve kind of followed the trend a little bit with my advice, if you like, a lot of people are saying how you got to use hangouts. Hangouts is really going to help you with your search engine optimization. Hangouts are going to help you get ranked.

Certainly, when I’ve read lots of stuff on Google Plus, I’m certainly seeing, we’ll get to this later in the interview actually, that a general presence on Google Plus is really going to start to help you with your searching records, provided, of course, that presence is backed up by social signals and all of that kind of stuff.

Hangouts in particular, Ronnie, is it true, is actually doing hangouts on Google Plus going to help businesses with their search engine optimization?

Ronnie: Yes and no. I don’t believe that hangouts, in and of themselves, are the magic bullet. I do believe that the fact that it’s a Google product and it ends up making a YouTube video, now you’ve got the two biggest search engines in the world paying attention to some degree, that that’s going to help a little, but it simply makes a video by the time you’re done and it’s a video. It’s not a special, hangout juiced up video. It’s a video.

If you do this well, in my opinion, well and you get interaction because it’s a social environment and you get people sharing and complimenting and interacting with your video, that is what helps search engine optimization.

That’s what helps it show up in the search because there’s activity around it. In my mind, it’s not just because it’s a Google Hangout. It’s the fact that you’ve done a good job promoting it, getting interaction with it and having people help share it, that tied in with the fact that it’s live, that’s good and that it’s fresh content, that’s good. All these pieces together give you value in the search engines.

Technically, is it because it’s a Google Plus hangout? I don’t think so. I think it’s the fact that all these parts and pieces play together to give you value and if you could get that same amount of value out of a recorded video, except for the live part, you would have the same push than if you did inside of a hangout

[inaudible 07:57]

Jo: Do you think Google is giving hangouts a little bit extra love, just because they are hangouts and they are on Google? Do you think Google just give them a little bit of an extra push?

Ronnie: I know people really want to say that. In fact, I think there’s a bunch of marketers saying that’s the way of the future. I just don’t see it. I’m an SEO from way back and when I try to document things, I can’t see that it’s telling me that. Anecdotally, I’d love to say it’s true, but I just can’t back it up with any research.

Jo: Let’s say, this is a real crystal ball type question, here, but just brainstorming out loud. Let’s say you recorded a video and you put it on YouTube and you recorded a video and you put it on Vimeo or somewhere like that, I suppose the question is, is YouTube going to give preference to the video that’s on YouTube because it’s YouTube part of Google, over the video that’s on Vimeo because it’s not essentially part of YouTube?

Ronnie: I would say yes. I do believe that YouTube favors its own network for surfacing, actually I know it does. You search inside YouTube, you’re not going to get a video from Vimeo, period, but if you’re searching inside Google, then it’s been a pretty easy documentable fact that you’re going to get more value out of a YouTube video than you would out of a Vimeo video in the search results. Primarily, again, it’s not what people think. It’s primarily because there’s more people that are on YouTube than there are on Vimeo and, therefore, more likely, more interaction, more engagement, more of the juice as it were going on inside YouTube than there is inside Vimeo. Not because it’s favoring one network over the other, but anecdotally, that’s what it looks like, but I don’t really think that’s the reason. I think it’s because of the engagement factor.

Jo: So, we’ve done a hangout and it’s live on YouTube. The next step, Obviously, is to optimize the video, whether it be a hangout or any other video on YouTube. The key way is to now optimize your YouTube. Before I start talking about putting it on Google, what are the key ways to optimize your video on YouTube?

Ronnie: You’re using a special word on purpose. You’re saying key. There’s keywords. In my mind, they’re still very valid and important. Inside YouTube, they’re called tags – a keyword or a keyword phrase. If you have an idea what people are interested in searching for and your video can be about that topic and use those words in the titles and the description and the tags, then you have optimized it to the best of your ability, especially because they’re taking away some of the other options we’ve got with related videos and things like that.

You should use consistent tags. That’s one of the keys that I tell my video SEO clients. For example, Jo Barnes has a tag called Jo Barnes. That’s a tag that you should use on every single one of your videos, so that when one of your video shows up because of whatever reason, your other ones are going to be listed right next to it as other options because they’re related because they have similar tags.

That one little tip right there can make a big difference. Just consistently use some of your marketing tags, even though they’re not necessarily related to that specific topic, they are related to the video because you’re doing it. You don’t want to try to fake it out. You’re putting in real tags that are consistent.

This is another tip. The first words are more important than the second and the third and fourth words. If there’s a certain keyword phrase that you want, this is going to sound odd, but the branding of Jo Barnes should not be at the beginning. The topic that people are searching for should be at the beginning and then, further over to the end of the title would be with Jo Barnes. Unless, and you might be, because you’re special, unless you’re that famous that people are going to search for your name, I would put the topic that you think they’re searching for first and then, any branding after that.

Jo: Not only that, but it’s just so much more user-friendly as well, even on advertising, you advise people put your brand at the bottom. People are much more interested in what’s your product or service going to do for me rather than who you are.

Ronnie: I think so. If you’re big and famous and you’re Coca Cola, you’re going to stick Coca Cola right up front, but otherwise, you’re an average person, I think the topic should be first.

Jo: Yeah. Coming back to hangouts. I’ve got a couple of questions and I’m trying to think of how to put them so they’re not really complex. What I’m trying to figure out in my head and I’m hoping that my audience are thinking the same thing is, if I do a hangout like the one I’m doing with you now and automatically this goes live on YouTube. It’s hangout on air.

What I’m now going to do is after the interview, if I was going to do my interviews this way, I would go over to YouTube, I would go into the title, the description, the tags. I would then put in the relevant information and optimize this hangout. Therefore, I would know how this hangout is being searched for on YouTube. How does that effect what’s going on inside Google Plus?

For instance, one of the things I hear people saying is that you can really take advantage of the Google Plus network at the moment because it’s still growing. So, depending on your industry or niche, there’s not much competition yet in your industry or niche and you’re doing hangouts regularly on something specific in your industry or niche, then you’re more likely to get found if people are searching for you in the actual Google Plus network. Is that true? Is that the case?

Ronnie: I would say yes and again, it’s not for the reasons many people think. It’s not because you’re doing a hangout, but it’s because you have become known as someone talking about that topic. If they’re interested in that topic, Google Plus is giving you what’s called, authority or trust in that topic, because more and more people are interacting with you around that topic and that’s why you get found, not just because you’re doing a lot of videos.

If you do the thing you’re supposed to do, it’s become known for knowledge in an area and interacting with other people that are similarly knowledgeable in that area, you’re going to get more trust and that trust translates to when someone’s searching within Google Plus on that topic, you and your stuff shows up higher on their search results.

Think of Google Plus as another search engine and because it’s based on the trust and the value that you brought to the community and that niche, that’s why it shows up. Not just because you’re doing lots of hangouts. If you are doing lots of hangouts and you are giving the video the right titles that are related to that topic and you’re interacting around that topic, then it’s a win, win, win and everything that you do starts to show higher up on the search results.

Jo: It just comes back to everything you do on social media. It’s all about engagement. It’s all about getting that interaction.

Ronnie: Yep.

Jo: Yeah. My next question then, Ronnie, is the way I’m doing these particular hangouts at the moment is I’m recording them live, but then what I’m doing is I’m actually making them unlisted on YouTube. I’m deleting them from Google Plus. I’m then, downloading, editing, adding my little intros and outros and I’m re-uploading. By doing that, am I losing any juice along the way by doing that?

Ronnie: Not the way you’re doing it. If I did it that way, I would lose juice. The reason why it’s different, you didn’t tell anybody that you were planning on this thing happening. You’re using the tool to record automatically for you and the amount of people watching live and interacting live is not part of your equation. Isn’t that true?

Jo: Yeah.

Ronnie: When I do them, I make a big deal out of it. I make an event and I tell everybody, this is coming a week from now. This is what we’re going to be talking about. Sign up and let’s get going. Add your questions and your comments and I do this crowd interaction thing, live. That means the live activity is valuable, therefore, if I were to shut it down, edit it and put it back up again, I would lose some of the traction that I had built by doing all this pre-show promotion. It really depends on how you, what I call package, you package your hangout on air.

You’re doing the hangout on air to simply make a video. You’re not doing it to broadcast a live webinar session, whereas mine, I tend to do it that way. I make it an event and I have people come and get ready for it and before, during and after, we talk about it. That is going to have a bigger effect, whether I remove it and then, replace it, than the way you’re doing it. You’re simply making it as a video and that’s a tool to make a video. There’s really not going to be any impact on yours, where there would be on mine, type thing.

Jo: Okay. This is great. Basically, what’s happening then is that all of my work, if you like, for optimization and being able to try and get a bit of a push is going to be in all of my post video promotions, so as soon as I re-upload it, all of my optimization, how I then share it, try to get engagement on it, try and get people to interact with it, all of that kind of stuff, that’s what’s going to push my video up the search engine rankings.

Ronnie: Correct.

Jo: You’re talking about is if you actually host a live event and you get lots of interaction on that event, then essentially, you’re beginning your SEO campaign, if you like, even before you’ve recorded the event itself because you’re beginning to get reaction on the whole thing as opposed to just the video.

Ronnie: That’s exactly correct.

Jo: The pros and cons for the guys watching. Here’s the pros and cons. The
reason I’m doing it my way is because I’m trying to interview people
from across the globe and to be able to create these interviews and it’s
pretty difficult to try and organize people at specific time every
single week, especially when they’re right across the world; however,
you can see that there are significant benefits to hosting a live event.
What would you say, once a week? Once a month? Does it matter? Just
consistently hosting a live event every so often? Do you think that will
assist in your profile on Google Plus and help you in the search

Ronnie: I know it’s helped me. That’s all I can say. I think it really does.
Consistency is something YouTube has been harping about for years.
Having a consistent show is beneficial. It’s kind of like a TV show.
Everybody tunes in at a certain day and time.

The other thing, the live interaction, I think, is what really, really
tips the scales in favor of a live event because if I bring the comment
of a person that’s watching it live, right onto the screen, that is
massively impactful because what it means is the person, even though
they’re not even in the film strip, the thing down as part of the
hangout on air, they are able to be part of the show because I brought
their comment right there onto the screen.

What that does socially is it simply allows someone else that’s not in
that show to be in the show and, therefore, their comment was honored by
being visible and we answer it and that’s going to make other people
want to ask questions so that they can get their comment and question
answered and that brings more and more interaction and then, the next
show, you get more people saying, Jo did it last time, I’m going to try
it this time and on and on.

It grows and the fury causes the activity to grow, which means
next time, those friends are going to share it with their friends
and say, come to the show. I got my question answered last
time, you can get it this time and it spreads. That’s the
interactive element of this live interaction that, unfortunately, if
you’re doing it, you don’t have for this method, but some of
the ones that you might be able to do, you could take
advantage of that.

Jo: Absolutely. I’ve seen you talk before about the importance of
doing an event. It’s not just to hang out on air. You do actually
create the event and you go out and share the event. Can you
just share a little bit about why it’s so important to do it in
that event feature inside Google Plus?

Ronnie: Let me explain a little bit about, I meet with people on a regular basis
and we do consulting. That’s how I make my living. One of the first big
things people ask is how do I make this found? How do I get my hangout
on air active and found and interacting with and all that stuff. I try
to ask them, who is your target? They’re like, I just want to know how
to do it. No. What’s your target audience? Who cares about what you do?

If they tell me it’s all on my website, that’s where they are, then
I tell them great, let’s do your hang out on air on your website and
they say, but that’s not how you do it, Ronnie. I said, that’s right.
They’re not my target. My target is Google Plus users because I talk
about a Google Plus tool.

That’s why I specifically focus on the event tool inside Google
Plus because that’s my website, if you can think of it that way.
That’s where people are watching me.

Depending on where they’re going to be watching or you think
the majority are going to be watching, that’s a good place to
do your show. With that said, and it doesn’t apply to everybody
this way, but with that said, I use the Google Plus event tool,
because it allows me to advertise before, during and after the
show. We can tell people this is coming at this date and time,
get the comments rolling, the questions coming in. While it’s
live, I bring those right onto the screen. Once it’s over, I go
back and I add more answers to the questions I couldn’t get
live because I get too many and then, we get interaction and
people are sharing with other people, “Hey did you see the
show? Ronnie talked about this. Go watch it there. ” Even after
it’s over. It’s before, during and after. It’s a landing page, if you
think of it that way. The event tool I use is a landing page and
it works wonderfully for live shows.

Jo: Let’s just talk about invites for a second. I went to Google Plus
this morning [inaudible 23:42] and I noticed I had an invite
from you for an event coming up. When you invite people to
your events, do you allocate specific circles? Do you have
specific circles, where you know those are people that are
essentially entrusted in your subjects? You do?

Ronnie: Here’s what I do. It’s going to sound conceited, but I do
Google Plus right. I spent two years learning how to do this.
I’ve gotten rid of some bad techniques and I have adopted, as
far as I know, all the good ones. The good ones mean this. I go
and I find people that are interested in my topic. I go watch
them. I watch them and I interact with their posts. I plus
mention their name. I add a comment. I reshare their post. I
interact with their stuff. That gets their attention.

Then, they start interacting with my stuff because we’re talking
about similar things. There’s a level of compatibility, let’s say.
Then we eventually realize, we’re both benefiting each other by
doing this, so let’s keep it up. What I’ll do then is I’ll say, I’ll
reach out to them. I’ll say, I noticed that you shared my post
five times over the last week and you commented a lot. Would
you like to be in a circle that I alert about my hangout on air
activity? They’ll say yes or they’ll say no and I’ll appropriately
add them to a circle.

I also go to my events and when I do an event, I might have
200 or300 people show up. I’ll go through the comments later.
I was just doing that again today. This was for an event last
week. I went through and I saw this person’s question seems to
be a legitimate one. They really do need to know or want to
know about hangouts, I’m going to add them to a hangout
circle. This is not often. This is me harvesting data based on
their comments.

I add them to a circle. I’ve got right now about 700 people that
I know because of their actions are interested in hangout and
hangouts on air. Now I’ve got different circles that are focused
on a topic. When I’m doing a show that’s talking about
something that’s important to the people that care about
hangouts on air, I invite them to the event because I know that
they’re interested. I’ve already figured that out and as a result,
you’ll get a group of people that, yes I’m going, maybe I’m
going to come, no I don’t want to go and I just haven’t looked
at it yet.

You’ve got four categories of people with the event tool. The
event tool, by the way, is a marketing dream because I can
send a different note to each one of those categories. If the
show’s on Friday, on Thursday I can say, hey I saw you said yes,
you’re coming, I just wanted to say thank you and tell you that
we’re going to have a special deal if you make sure you show
up so don’t forget. These are the people that said yes.

I’ll send a different note to those who said maybe and I’ll say, I
hope you can make it, but if you can’t, it is going to be
recorded so don’t forget, but I’d really love to see you there
live. You send a different message to each category of
attendance and that’s one of the options what the event tool
has that you may or may not have in other environments where
you’re just posting your show.

Yes, I definitely send invites or invite people to the show that I
know that are interested and here’s another key. I tell them in
my comments or my description area. I say hey, if you know
someone interested in this, invite them. Feel free to invite
them. I give other people the option to invite other people. If
I didn’t, it wouldn’t be any near as much fun.

Jo: What’s interesting, actually, are a few points there that you’ve
mentioned is very interesting. First one is that Facebook had in
their event tool, they used to have the ability to message
people that said yes, people that said maybe, people that had
not answered yet and then, they got rid of it. Quite frankly,
since they got rid of that, their event hasn’t been, I hardly
use it anymore. That was one of the most powerful things
about it, being able to message the different people that had
wanted to come.

What I do find interesting there is how you are segmenting
your circles and it is a little bit like an email list. It’s like
people are showing their interests to your content and then,
you are essentially segmenting them and putting them into
lists that you can then invite to certain things that you know
are going to be of interest to them.

Ronnie: I go above and beyond that a little bit because, just because
your interested in hangout on air, doesn’t mean you care that
much about what I’m doing. If I see you and you’re sharing my
stuff every single time I put a post out about hangout on air,
I pay attention to that and then, I reach out to you privately
and I say, “Jo, I see you really like my stuff it appears.

Would you like to be alerted only for the ones I think are really

important. I don’t do this a lot. I will not spam you, but just
so that it’s easier because there’s so much stuff that goes on,
would you like me to send you an alert for the ones I feel are
the most important?”

If you say yes, you get added to my special opt in circle and I
also point out to people, anytime if you think that I’m giving
you stuff that you don’t want and you want out, let me know.
No hard feelings. I’ll remove you from the circle, you’ll still see
my stuff on your own, you just won’t be alerted by me. That I
found to be very valuable.

Jo: That’s a great way of marketing. It’s totally based on building a
great relationship with your potential customers, which is what
brilliant marketing is all about. Let’s be true.

Ronnie, I just want to talk a little bit, before we go, I just want
to talk a little bit about Google Plus generally, just because
recently, I know you and I have spoken about this before, but
recently I have been asked,”Jo, is it really important right now
for me to be on Google Plus? Should my business be over there
on Google Plus?” I know what my advice is, but if I just asked
you that question, what would you say to somebody asking you
that question?

Ronnie: I may have said this before, so it’s redundant, but some
people are hearing it for the first time. I will ask someone this.
I’ll first start off by saying, “Is google.com (meaning search), is
that important for your business?” If their answer is, “No, I
don’t think so,” then I say, “Okay, we’re done. Let’s talk about

something else.” If they say, “Yes, it’s important for my
business, obviously it’s important for my business,” then I say,
“How do you spell Google Plus?” That’s about all that I need to
do for most businesses to say, okay, I get it. Then they
understand a little bit more and if they want more verification,
I’ll give it to them, but that basically is the bottom line.

Not everyone has time to work with every single environment \
out there. You just don’t. You’ve got to run your business. You
just don’t have time.

The key is, what’s going to give you the best bang for your
buck. I learned early, early on as an SEO guy, because that’s
how I approach this, that the work I did on Google Plus was
affecting search results much faster, much more efficiently
than anything I had ever done before and I had done it for
seven years. I decided, okay, this is the place to be. It’s obvious
for me. I don’t necessarily care if my competitors don’t want to
be over here. I’m okay with that. I’ll find the new people. I’ll let
them find me and we’ll just have a party. It works out fine for

Jo: I saw a post a few days ago with somebody having a big old go
on Google Plus. It’s getting complex, there’s things they are
missing, there’s things that are changing and I have to be one
of the first ones to put my hands up and say that on Google
Plus, I do find it complex to navigate. I find the notifications
challenging. I find the different columns a bit challenging and
as far as Google communities go, I never know if someone’s
commented or they haven’t. I do find them very challenging to
navigate and I do hope that as it grows, Google will listen to
its users and find ways. All social media, every business has
to grow and evolve and change in line with feedback from its
users, but one of the things, one of the comments was, it’s just
getting like Facebook and it’s getting way too noisy and there’s
too much rubbish coming through.

And then, one of the other comments was, I’m just getting fed
up with all the bozos that are now finding Google Plus and
start to come on there and share all the rubbish. The memes,
the pictures and whatever. Do you think that people, certainly,
the earlier adopters of Google, I’m not wishing to upset
anybody here, but do you think that the earlier adopters of
Google Plus are a bit snobby towards people coming on board?

Ronnie: I think there’s a degree of that. Yeah. Sure. I think it’s just
human nature, but what I would say for anybody that’s getting
concerned about what they’re seeing and they don’t like what
they’re seeing anymore because it’s less pure, I say you simply
need to go clean up your circles. Here’s the deal. Google Plus
allows you to see what you want to see. If you are looking at
what’s called, the home stream, that home stream is made up
of your circles. It’s not the world. It’s your circles. If you are
seeing garbage, take the people that are posting the garbage
out of your circles and then, you won’t see it anymore.

That’s one of the beauties of what’s called the public stream.
It’s not truly public. It’s filtered around what you have in your
circles. If you’re seeing crap, get rid of the people that are
bringing it in and you’re going to have a cleaner environment.

Another tip. That’s just the public home stream. Another tip is
if you focus in a certain niche, let’s say you’re focused in video
marketing. You find 600 people that talk about video
marketing. That’s a circle.

You put them into a circle and you say hey, I want to just see
what the video marketing people are talking about. You view
your home stream based on that circle and that circle alone
and that’s exactly what you’re going to see is everybody talking
about video marketing. What are they saying? Then, you shift
and you’re talking about dog biscuits because I happen to have
one right here. You have a circle about dog food manufacturers
or whatever and then, you just say, I only want to see what
they’re talking a bout.

You actually control very, very accurately what the
conversations are that you’re looking at. Really, when people
say it’s getting too much like some other place that they don’t
like, that simply means they need to modify who they’ve got in
their circles so they don’t get the garbage that those people are
bringing in.You just take them out of your circle and you don’t
see their stuff.

Jo: Where is the best place for people to go and learn a bit more,
Ronnie, about hangouts and about Google Plus? Where can we
find a bit more about you and what you’re up to?

Ronnie: I just turned on what’s called a lower third. I adjusted it so
that it shows you. I’ve built a new place called
thehangouthelper.com. That’s not as much new, as the
membership portion of it. There’s free stuff on
thehangouthelper.com, but there’s also a paid environment
where we help people keep up. My expression is, sign up to
keep up, because as you’re saying, it does change and it will
change and it will continue to change. I believe it’s getting
better, overall. I know. I promise you. I know that I get more
interaction with the Googlers and they do listen and make
adjustments. There’s certain things that I can’t say, but bottom
line is they do make changes based on customer feedback way
more than I’ve ever seen in any other environment.

It is Google and they have a history of being Google, so little by
Little, you’re going to see that when there’s enough of an out-
roar or uproar about something that they end up making a
modification if it’s not contrary to what their goals were and
I’ve seen things being reversed and upside down and changed
and modified back to something that worked better in
incredible ways. I’m not going to say they’re perfect, but just
like anybody you really like, there’s things about them that
you’d like to have changed. That’s just the way it is. I’ve found
my time with Google Plus to be more rewarding and more
interactive with Googlers than I ever have before in any other
social environment, period.

Jo: Fantastic. I applaud you and I urge people to go to the
hangouthelper.com/members and find out more information.
Keeping up to date with social media is just, you really have to
applaud anybody who does it.

I much prefer to now highlight what other people are doing
because I don’t want to record another social media course
ever because the minute you record them, they change.

Ronnie: That’s one of the things and I think your viewers know this
already. They have their area of focus and if there’s a tool
like the hangout tool is something that you need to help you
communicate your area of focus, you don’t need to learn
everything about it. Find me, let me help you know what it is
and then, move on to get your message refined and
communicated and then, when it changes again, find me again
and we’ll get you updated. That’s the thing I do. I focus
primarily on the hangout tool because it’s changing and I have
to keep up with it, so I help people understand what does this
change mean to you and do you need to worry about it? This
one doesn’t matter. This one makes a big difference. That kind
of thing.

Jo: Actually, Ronnie just made an absolutely super important point
there. Your job is to run your business. Your job is to get out
there and service your customers and be the best thing you can
be. Your job isn’t to have to learn every single, small detail
about the different social media platforms.

When you can, make sure you get connected and hook up with
those people that do spend 24 hours a day on these social
networks, learning all the different things so that they can give
you the stuff that’s super important to your business.

When this video goes live, there will be links underneath the
video on my blog. One of them will be to the
hangouthelper.com/members. The other one will be to
Ronnie’s profile on Google and I urge you to, at the very least,
go and connect with Ronnie and go and find him on Google

and start watching his posts and everything on your stream so
you can keep up to date with what’s going on.

Before we go, Ronnie, I do like to leave this show with a nice
inspirational message. Something that’s inspired you on your
journey, whether it’s been a book or a film or a quote or a
person. Something that you can maybe share with our viewers
to help them and inspire them in their journey.

Ronnie: There’s been a lot. Probably the first two things that’s come
to mind and I’ll just make them real quick. One is a book that I
wish I had read when I was younger, but I couldn’t have
because he hadn’t written it yet. It’s called, “Rich Dad, Poor
Dad.” Have you ever heard of “Rich Dad, Poor Dad?” It helps you
understand money in a different way than you might otherwise.
I think had I read that sooner, it would have been able to have
a bigger impact. It already did have a big impact, but there’s x
number of years that you need to let that impact ferment or
happen. Anyways, “Rich Dad, Poor Dad,” very good book. Really
simple but helps you think about money in a different way.

The second thing is hangouts. When they started happening, I
saw one person that impressed me like none other and that
was Sarah Hill. Sarah Hill is someone that you should follow,
just because she does such a wonderful job with hangouts. At
the time, she was working at NBC at a TV station. She was a
newscaster and she brought hangouts into the live newscast. I
was so impressed on how she did that. She had one ear the
producer, another ear the hangouts and in front of her was a
teleprompter. I was like, how are you doing all that? She’s like
what? I don’t know. Just do it.

She said this and I’m paraphrasing her, but she said I wanted
people to be able to yell at the TV and I could answer back.
She’s a broadcaster saying something and she wanted to hear
the peanut gallery telling her what we thought of what she
said live. I was like, aren’t I supposed to be quiet while you’re
doing your show? She’s like, no. I want you to actually talk to
me live.

The audience out there is not going to hear it, but I hear it in
my ear and it helps me know what your response is. I was like,
wow. This is new. I like it.

Jo: Impressive. Very impressive. Especially all the things she has to
think about in the studio. To have the viewers in her ear, as

Ronnie: She doesn’t work at NBC anymore. She moved on to another
company and what she does, she’s a chief story teller, using
what she calls human media. These are some of the terms that she
does. I think that she’s a phenomenal seer of the future of what
hangouts are all about. Really cool stuff. Sarah Hill.

Jo: There you have it guys, so go and find Sarah Hill. I’ll also put a
link to her profile and the link to this video, as well, so that
you can go and circle Sarah. Ronnie, what can I say? Thank you
so much. It’s always a pleasure to speak to you and it’s been an
absolute pleasure to speak to you again. It’s opened both of
my eyes even more to some of the things that we can do with
hangouts and Google Plus. Thank you very much for joining us.

Ronnie: Fantastic. Thank you for having me.

Jo: All right guys, thank you for joining us on another episode and
I will see you next week.

Please feel free to share this document with anyone you think may find it interesting, link to it from your blog or site, give it away as content to your community or use it to build your list. The choice is yours!

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So what do you think about that? Pretty awesome right! Now’s the time for you to take some ACTION! Please comment below and tell me 3 things;

1. What was your AHA moment in the interview?
2. What one piece of action are you now going to take because of what you heard on the interview?
3. When are you going to do it by?

Thanks for listening! See you next week! :)


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  • René Ejsing

    Hi Jo, and thanks for your excellent interview! I’ve read a bit of editing YT videos and maybe it is a way to trim your interview (or any Hangout) while keeping the social commitment if it is a “real live” hangout, as Ronnie Bincer talking.


    Do you think it is a good solution?

    • http://www.VideoLeadsOnline.com/ Ronnie Bincer

      The YouTube Editor tool will allow you to trim the start and end off of your HOA video if you like and maintain the same live YouTube URL that was auto assigned by the HOA tool… that is about it. Other edits you make via that or other tools will likely change the URL (make a copy of the modified video) which in my mind can be detrimental to your efforts at times. (unless of course the live interaction with the show was not a big part of what you were doing with the HOA).

  • Candace Chira

    Perfect timing on this one Jo! Just what I needed for my upcoming event. Thanks so so much.

    • http://www.jobarnesonline.com/ Jo Barnes

      Glad it’s helped Candace! :)

  • Traice N Ben Garrow

    Thanks Jo this is brilliant but I have a quick question. How does Ronnie Bincer or anyone else for that matter record live wearing glasses and get a great video? I have terrible trouble with reflection and his looks pretty good. I could wear contacts I suppose but want to appear as my natural self! LOL! xx

    • http://www.VideoLeadsOnline.com/ Ronnie Bincer

      It is all about the lighting in the room and the angle of your head! If you can have more light from the front and above, I find it better. If the main light source is the computer screen, then you’re toast! Plus it takes a bit of practice, but you can blue-box yourself and see what you look like to practice. Plus the new interface design being all black really helps out now for those wearing glasses. It also takes practice, but you’ll want to try to look at the camera instead of the thumbnails… hard to do, but makes a difference.

      • Traice N Ben Garrow

        Thanks Ronnie you are the first person to ever answer this question. This is extremely helpful not only to me but lots of other spectacle wearing marketers who want to use Google Hangouts on Air! Brilliant Thank you for this valuable info.

        • http://www.VideoLeadsOnline.com/ Ronnie Bincer

          My pleasure… may your HOAs be brilliant! (but not too shiny!)

  • http://Crossroad-Technologies.com Wayne Wymore

    Thanks Jo :) Thanks for bringing this great interview with Ronnie Bincer – Lots of great tips and strategy in mindset, ideas and focus! I’ve commented on YouTube that this is “Well Worth Watching”

    • http://www.VideoLeadsOnline.com/ Ronnie Bincer

      Thanks Wayne for doing that.

    • http://www.jobarnesonline.com/ Jo Barnes

      Thanks Wayne! :)

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    Hey Jo… Thanks for pulling this all together. Looks great with all the details and options to watch, read, listen, etc. Great packaging of HOA interviews.

    • http://www.jobarnesonline.com/ Jo Barnes

      Thank you Ronnie, I’ll be sending the blog post out to my community this weekend so more people can consume your wisdom. Thanks so much for being part of the show. You’re great to interview! Brilliant info! :)